Search Engine Optimization (SEO) is a domain of online marketing that relies on the art or process of improving a website’s ranking in search engine page results. The enhanced ranking allows a website to generate more leads, traffic, and revenue from organic sources such as Google instead of advertisements on websites such as Facebook. These benefits can be achieved by employing a variety of tactics.
One of the ways in which SEO helps increase revenue and leads is by boosting offline marketing. This is possible because SEO involves the use of keywords. Customers often use specific keywords when searching for information over the internet and use the exact keywords offline. Hence, the keywords gathered from the analysis of the SEO results can also be incorporated into an offline marketing campaign. In effect, the use of such keywords helps build good relationships with existing customers and attracts potential ones. With more new and retained customers, revenue can increase through increased sales.
Another way SEO can help improve revenue and customer numbers is by allowing website owners to understand the customer’s buying habits. Customers have irregular buying habits that are influenced widely by various factors, including global events, changes in daily routines, and the emergence of new products. As such, it is essential to understand these buying behaviors – a process that is made easy through SEO. SEO enables analysis of content, traffic, and keywords used by customers, which, in turn, provides valuable statistics on what customers need at a specific moment. With this information, a business can deliver services or products based on the demand or customer buying habits, increasing the number of buyers and revenue.
Lastly, SEO can help a business increase customers and revenue by increasing social media visibility. Social media platforms such as Twitter, Instagram, and Facebook are essential online marketing platforms. Thus, integrating social media and SEO can boost a business tremendously by increasing the business’s visibility on both social media and search engines. With the right keywords on social media and search engines, a business can reach millions of potential customers globally and increase its sales and revenue.